Steph Shaw of Much Ado About Sumthin!

Steph of “Much Ado About Sumthin!” fame has just written her 400th post. To celebrate, she posted a mass-orgy of mutual-congratulation and back-patting, ie. a “circlejerk” and sent out massive link love to all 112 bloggers on her blogroll.

400th Post! It’s A Circlejerk Partay!!

To wit,

My blogroll is a snapshot of the people in the sphere that have affected me in some way, and made me keep coming back to visit again and again. They’re people who I would love to shag or at the very least stick my tongue so far down their throat I could lick their intestines. FACT.

This is my salute to them.

P.S I lurk on many, many other blogs, and it doesn’t mean I don’t want to violate or feel you up inappropriately if you’re not mentioned.

Let me pause for a moment to look at the picture above and fantasise a little. Be back in ten …

*wipe wipe* *flush*

So she said this about me,

Mooiness- One of the most popular Aussie blogs and for very good reason. He writes about everything and anything and always puts his own unique twist on the topic. He’ll make you laugh and make you think. I think he’s awesome.

Steph, you are way more awesome. I think her blog deserves the praise “one of the most popular Aussie blogs” more than mine. As I’ve said when I first discovered her blog,

I think hers would be Australia’s most visited blog outside of those hosted by the Sydney Morning Herald, judging by the number of comments that she gets.

Heheh. As Steph said, this has been one big circlejerk.


Steph may not realise it but her post is an excellent example of what’s called “linkbaiting” in the SEO world, or search-engine optimisation. The object of linkbaiting is to get as many incoming links to your site as possible, so that search engines would think that your site is popular and relevant, and hence rank you higher in their search results. It’s also good for advert-pricing if she ever choose to do it, and for bragging rights, like on Technorati for example.

By doing a single post linking out to over a hundred other blogs, Steph is almost guaranteed to get all those blogs linking back to her. Why? Self-satisfied wankers like myself like to point to another person’s profuse praise to validate themselves. Me love Steph long time! :mrgreen: