If you are a video-gamer, even just an occasional one you might have heard that Halo 3 was being released today. It is the most hyped video-game to be released this year on the Xbox 360, having pre-sold a million copies. Because I never owned the original Xbox I never played Halo or Halo 2, so I didn’t get sucked into the hype that is Halo 3. Though I did read that when Halo 2 was released, it “set a record in 2004 for first-day sales of any entertainment product, generating more than $125 million in the United States in its first 24 hours.”
“Gamers, on Your Marks: Halo 3 Arrives” - New York Times
To put it very simply, it’s a first-person shooter and the story is about humans fighting aliens. But when Bill Gates goes to a local games store in Seattle for the midnight launch, you know that it is more than just a video-game to Microsoft. Hence all the hype.
Microsoft launches ‘Halo 3’ - Games - MSNBC.com
As far as electronic goods go, the hype surrounding Halo 3 may even surpassed that surrounding the iPhone when it was launched because it’s a global phenomenon rather that isolated to the US like the iPhone was. Check out these scenes in NY and in New Zealand, where owing to its time-zone is the very first country in the world to get Halo 3.
Images from these Kotaku posts:
Kotaku - NYC Halo 3 Launch
Kotaku - NZ Halo Fever
While I may not have got sucked in by the hype, I love the artistry that go into a good product trailer. And the ones for Halo 3 are quite well-done. The first is from late last year, and the second just a few weeks ago. I especially like the second one - it’s CG made to look like an elaborately detailed diorama, with beautifully hand-painted miniatures.
6 Responses to “Halo 3 - Hype and Trailers”
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well, I played Halo and it wasn’t as good as I thought. So I didn’t play Halo 2. I might try Halo 3 if it’s out on PC tho. Sold my Xbox360 not while ago
You sold it? There’s quite a lot of good games which has came out and will come out, including BioShock recently and later in the year CoD4. Then again, you have a girlfriend - I’m sure she’s more fun to play with. Hahah!
my house mate bought an xbox360 … with Halo3. I am a very jealous man.
wahaha excellent - he must have been waiting for the bundle to be available. It’s an army-green Xbox right? Those are cool looking. And anyways, you get to play it right?
BioShock is out here in Indonesia, but I didn’t get to play it. Heard the graphic was stunning. I was waiting for that Gundam game, but it’s really really late, plus, I’ve got a Wii and a DS too, so it was getting too much.
well, and yea, it’s more fun to play with my gf, if she’s not so far away hahaha long distance man, long distance..
Anyway, I just realised there’s a girl pointing to her friend’s breast in the pic. Master Chief is a pimp!
Hahah yeah I saw that too - and no one on Kotaku commented on it!