Remember that Dove ad called “Evolution” where you see a model being done up, her hair teased in umpteen different ways, her face painted and blushed and highlighted, and then you see her photo being touched up in Photoshop until she doesn’t even look anything like how she was at the beginning? Here’s a reminder.
They’ve done a new one called “Onslaught” and the video goes like this: you see a young girl, then you see flashing images of what a typical woman gets bombarded with every day. Images of fashion, beauty and dieting; false and exaggerated images. Then you see what women do to themselves to live up to those images, perpetuating a vicious cycle. Then you see the young girl once more.
The tag line is excellent. I shall leave it to you to watch it.
(via Ads of the Weird @ MSNBC.com)
Nice, I like the zooming into ads part.
Wow, this is a good public service message! I would encourage all parents to watch this.
i like evolution better than onslaught. Honestly, i think the power of the media will have a greater influence on the kid than say her mum. The media is almost omni-present….
Lupin: yeah the “Onslaught” effect is well done.
blur ting: definitely. If there isn’t a counter-message from the parents, then all a child would hear and see is that she isn’t pretty enough.
nihonwhinequeen: Which is why the parents (not only the mum) need to provide that counter-message. You can’t just throw your hands up and leave your daughter to have her self-image manipulated.
“Onslaught” Effect?
Lupin: as befitting the title of the ad, and the symbolic meaning of being bombarded by all these images.
Onslaught: noun, an overwhelming outpouring
A friend showed me these ads quite recently. I also had to do an assignment recently one part of which involved talking about an ad which stood out in your mind and had an impact on you. I chose the second Dove ad. It definitely stands out in your mind and is not easily forgettable…
As other commenters said, the media is a very powerful influence in our lives. We can absorb images and information without even realising we are doing it.
I am going to check out the website now
girlstar7: yeah it can become so ingrained that we think that it’s our own thoughts.
*CHEERS ogilvy did that! hee hee we rock
june: Ogilvy Singapore meh?! Ok lah, I give that you to you - only because you’ve been so stressed at work.