Difficult customers and the placebo effect

You would think that after my years of working in IT support that these two things would be instinctively done every time. But in the heat of the moment, I’d forget my lessons learnt. So here are the top two things that I can impart to anyone looking to work in this field. Are you ready?
- When speaking to a customer who may not understand the nuances of modern technology, ask to speak with someone else who is more technical. For example: their internal IT support or the youngest child in the house. You don’t need the additional stress of passing technical info through a non-technical conduit which will surely double the time needed to resolve a problem.
Be careful with this one though. One time I did this with a female caller and she immediately thought that I was a sexist pig.
- The placebo effect cannot be underestimated. This week whilst dealing with a difficult customer, I was reminded how effective it is by two of my colleagues. Instead of thinking how a change might not solve the problem at hand, know that a change done by you is better than inaction or suggesting that the customer look into possible problems at their end.
This is particularly useful when the customer is stubbornly insisting that you do something, anything to fix a problem that cannot be or is difficult to attribute to your company. So even if it’s moving a problematic website from one server to another server that is identical in specs, which you know will change nothing, it will be enough to placate the customer. And they might even sense an improvement when there isn’t one.
Ultimately all of us customer service types are in it to make the customer happy. So whatever works, right?
But no matter how obsequious we are required to be at our job, remember this: not every customer is right.











