… but the product must be good too.
Right now I’m loving Pussy Cat Dolls and their highly addictive song “Don’t Cha”. Sex is a large part of their appeal but damn they can sing and dance. Their appearance on the show Las Vegas singing “Fever” was, as Paris Hilton would say, “Hot.”
A line from “Don’t Cha”:
Don’t cha wish your girlfriend was hot like me?
Just as soon as I get one, the answer would be a big fat “YES”.
Slick marketing and packaging will do their part in bringing the customers in to try your product – what makes them buy it over and over again is the product’s consistent quality.
If I’d gained only one thing from that Commerce degree in uni, it’d the ability for me to quote intelligently about business. 😛