Gary Jule’s “Mad World” from the “Donnie Darko” soundtrack, his version of the Tears for Fear’s song of the same name, has been used in countless emo scenes in countless US drama serials and movies. Now it has shown up in an ad for XBox 360’s “Gears of War” – a first-person shooter game.
And it works. Brian Crecente who wrote the article at Kotaku where I saw this has said that he “can’t wait for this game”. I’m inclined to agree. I hadn’t thought about buying any of the next gen consoles: Wii, Playstation 3 and the XBox 360. But after seeing this ad, and watching the gameplay trailer for “Gears of War”, I’m really jonesing for the XBox.
And I just got my tax return. Coincidence? I think not.
“Gears of War” gameplay trailer (disregard the cheesy dialogue at the front):
[tags]Xbox 360, Gears of War[/tags]