There are no nightclubs in Perth that do bottle service and by extension, table service. This is where you would buy an entire bottle of spirit and get a free flow of ice and mixers. Not even in more uppity clubs like Onyx in West Perth. Are there any in the Eastern States?
The only places that do bottle service here in Perth are karaoke bars and your more Asian-centric clubs (used to anyway) but there aren’t many at all. Bottle service is just not a norm.
Whereas if you go to Asia it makes more economic sense to buy by the bottle rather than individual drinks. And with the bottle service, you also have the choice to get a table reserved in advance. Lounges and couches change the whole clubbing dynamic, and you tend to see groups of people rather than individual stragglers. It’s like having your own private party at home but with a lot more people in nicer surroundings and better music.
Bottle service is also available in the US and in Europe. So why not here?
Standard shot = 60mL
1L of spirit would therefore yield 16 drinks approx.
At $8 per drink, the bar/club would earn $133 per bottle of spirit.
Wholesale price of 1L of spirit is approx. $20-$25.
Gross profit is therefore $110 approx. (not counting labour, ice, mixers, spillage and glass breakages)
Retail price of 1L of spirit is $30-60 approx. An industry standard 3x markup would be $180.
It would seem that there isn’t much of a price incentive to buy by the bottle even though you won’t have to queue for your drinks. But that doesn’t explain it. A quick Google search yielded this price list from a US club, and another which matches what I calculated above.
While it may also seem to make sense for clubs to do it – having customers pour their own drinks would reduce the labour costs and improve the productivity of the bar staff which may mean selling more drinks, they don’t.
I think the main reason the clubs don’t do it may be that doing bottle service with the requisite tables and couches would take up space. They won’t be able to pack in as many punters who may buy more drinks. But Australia isn’t exactly short of space, so this doesn’t explain it either.
The only thing left to conclude is that it’s a different clubbing culture that we have here. Though this does force people to walk around and mingle more. So I guess it’s not all that bad. 🙂
[tags]clubbing, drinks, alcohol, bottle service, Australia, Australian[/tags]