TV ad for Mother, v1.0
I first tried Mother, the energy drink by Coca-Cola Amatil for the Australian market at Two Tribes Music Festival 2006. I had liked it but it appears that I was in the minority. A lot of people thought it tasted too medicinal and it was pulled from the market after a year or so.
It was recently relaunched with the tag line, “New – Tastes Nothing Like The Old One!” and with the ad below parodying how serious and how sorry they are for botching it up in the first place.
TV ad for Mother, v2.0
My colleagues Phil and Sam, who is now in Melbourne have this tradition called “3 o’clock Red Bull” which is exactly what it means. Like Wednesday is the hump of the working week, 3 o’clock is the hump of the working day. Sometimes you just need that little push to get over it.
Today Phil had wanted to try the new Mother, and that prompted me to get one too because I didn’t sleep well last night. Off to the supermarket I went – $3 for a 500mL can! Bargain!
After my first few gulps of the new fruity flavoured Mother (apple and lemon FTW!), I felt the buzz slowly built up. There was a warm tingling sensation in my limbs. Had I been in a dark nightclub with loud music playing I would have been jumping up and down. As it was, I just sat in my desk arms and fingers fidgeting, and legs shaking away. Good for energy!
I said to Phil, “This is good buzz.” He agreed. I was physically trying to talk slower and I think I succeeded but my fingers were typing at a crazy speed, but with no errors though. Good for concentration!
I felt the buzz and tingles for a good two hours as I gulped the drink away. This was expected as I was drinking the equivalent of two cans of Redbull. Sweet! I could feel my heart racing so this is probably not a good drink to be drinking a lot of on a daily basis. But still … sweet! If they sell this in the clubs, it’d definitely do well. It’s now my new favourite party drink. Yay!
p.s. Any Coke reps out there reading this? Send me a case of this stuff!